THE DIGITAL TRAVELLER: HOW TECHNOLOGY SHAPES CUSTOMER EXPERIENCE IN TOURISM BY Lillija Jezdovska Business and Tourism Leeds, South Yorkshire 20/04/2026 Table of Contents · Chapter 1: Introduction ............................................................................. 4 · Chapter 2: Key Digital Innovations ......................................................... 6 2.1 Artificial Intelligence and Personalisation ............................................... 6 2.2 Mobile Technology and Seamless Booking .............................................. 6 2.3 User-Generated Content and Trust Building ........................................... 6 2.4 Data Analytics and Operational Efficiency ............................................. 7 2.5 Emerging Technologies: VR, AR, and Biometrics .................................. 7 · ...